The American Hospital Association released a social media toolkit for hospitals and health systems to use to encourage flu and COVID-19 vaccinations.
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In March, brand management firm Reputation released its 2022 rankings of the top 15 health systems with the best patient reviews among the 25 largest U.S. systems by 2021 revenue. Becker's reached out to some of those hospitals to learn…
Bennington-based Southwestern Vermont Health Care on March 31 launched a quarterly magazine called Healthy+.
Ascension and AdventHealth have pulled the plug on their joint venture Amita Health and are renaming hospitals to reflect their system names.
Renton, Wash.-based Providence and Seattle-based Swedish Health Services are rolling out a unified brand for their chain or healthcare organizations in western Washington.
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Oakland, Calif.-based Alameda Health System is renaming its flagship hospital after Wilma Chan, a member of the Alameda County board of supervisors who was struck and killed by a vehicle in November, The Mercury News reported March 30.
Big companies, like General Motors, Coca Cola and Kimpton Hotels are placing mental health front and center in their marketing, reported The Wall Street Journal March 27.
Kirkland, Wash.-based EvergreenHealth Medical Center may change the name of its family maternity center after staff members said "maternity" excludes pregnant people who do not identify as women.
Brooklyn-based New York Community Hospital was renamed Maimonides Midwood Community Hospital, Brooklyn Paper reported March 25.
Healthcare professionals have taken to YouTube to reach their patients. From giving out health advice to breaking down the complexities and realities of being a physician in the healthcare industry, the platform is becoming a place for healthcare providers to…