Digital Marketing

Johnson & Johnson renamed its medical device company to Johnson & Johnson MedTech, dropping the previous name.

Some of the biggest leaders in healthcare have teamed up in a new advertising campaign encouraging parents to get their children vaccinated against COVID-19, CBS reported March 17. 

Search engines are usually the first place patients go when seeking a healthcare provider, so it's imperative hospitals keep tabs on their online reputation, according to a report released March 16 by brand management firm Reputation.

HHS is focusing on parents in a new video ad campaign aimed at boosting COVID-19 vaccination rates in children, The Hill reported March 17.  

Here are six hospitals and health systems that have announced name changes or other rebranding efforts since Feb. 28.

A Veterans Affairs medical center in San Diego was renamed March 14 in honor of a fallen Army nurse.

Here are five healthcare marketing campaigns Becker's covered since Feb. 23:

A patient group launched a $1 million campaign designed to pressure federal agencies to loosen proposed restrictions on Biogen's Alzheimer's drug, MM+M reported March 14.

How much trust a patient places in the healthcare system is a significant determinant of good health behavior, according to a report released March 10 by marketing consultancy firm Edelman.

Memphis, Tenn.-based St. Jude Children's Research Hospital launched its "Path to a Bright Future" campaign on March 4, International HPV Awareness Day.