A patient group launched a $1 million campaign designed to pressure federal agencies to loosen proposed restrictions on Biogen's Alzheimer's drug, MM+M reported March 14.
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How much trust a patient places in the healthcare system is a significant determinant of good health behavior, according to a report released March 10 by marketing consultancy firm Edelman.
Memphis, Tenn.-based St. Jude Children's Research Hospital launched its "Path to a Bright Future" campaign on March 4, International HPV Awareness Day.
Healthcare and medical marketing budgets were up by 15 percent in 2021, but they still fell below pre-pandemic levels, MM+M reported March 8.
Los Angeles-based Keck Medicine of the University of Southern California has launched its first campaign —called "Limitless" — in partnership with advertising agency Doner.
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Allscripts relaunched its online application store to showcase more certified apps and devices available to its clients.
Boston-based Mass General Brigham is coming under fire for its ad campaign being used to gain support for its proposed $2.3 billion expansion, The Boston Globe reported March 3.
To craft successful campaigns, healthcare marketers must stay on top of changing industry trends, some of which they would like to see disappear. Here, three health system marketing leaders share the marketing trends they wish would go away.
On March 3, HCA Healthcare will rename and rebrand 49 hospitals and hundreds of other care sites in Florida in order to unite affiliated HCA health systems and hospitals under one shared brand.
Wellforce is changing its name to Tufts Medicine, the Burlington, Mass.-based system said March 1.