Indiana Gov. Eric Holcomb recently signed a bill designed to improve transparency for patients by banning medical title misappropriation in advertisements.
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Johnson & Johnson renamed its medical device company to Johnson & Johnson MedTech, dropping the previous name.
Some of the biggest leaders in healthcare have teamed up in a new advertising campaign encouraging parents to get their children vaccinated against COVID-19, CBS reported March 17.
Search engines are usually the first place patients go when seeking a healthcare provider, so it's imperative hospitals keep tabs on their online reputation, according to a report released March 16 by brand management firm Reputation.
HHS is focusing on parents in a new video ad campaign aimed at boosting COVID-19 vaccination rates in children, The Hill reported March 17.
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Here are six hospitals and health systems that have announced name changes or other rebranding efforts since Feb. 28.
A Veterans Affairs medical center in San Diego was renamed March 14 in honor of a fallen Army nurse.
Here are five healthcare marketing campaigns Becker's covered since Feb. 23:
A patient group launched a $1 million campaign designed to pressure federal agencies to loosen proposed restrictions on Biogen's Alzheimer's drug, MM+M reported March 14.
How much trust a patient places in the healthcare system is a significant determinant of good health behavior, according to a report released March 10 by marketing consultancy firm Edelman.