Digital Marketing

Arlington-based Virginia Hospital Center rebranded as VCH Health, the health system said April 15.

Renton, Wash.-based Providence launched a digital hub to showcase stories of partnership and volunteerism.

Vidant Health and East Carolina University, both based in Greenville, N.C., unveiled a new logo for the ECU Health system as well as name changes to hospitals across North Carolina.

Livonia, Mich.-based Trinity Health plans to rebrand eight hospitals and hundreds of care sites in Michigan.

Dartmouth-Hitchcock Health unveiled a new brand identity April 12 after launching its rebranding effort nearly three years ago.

Here are nine hospitals and health systems that have announced name changes or other rebranding efforts since March 22.

Here are five marketing campaigns launched by healthcare organizations in the last 30 days.

The American Hospital Association released a social media toolkit for hospitals and health systems to use to encourage flu and COVID-19 vaccinations.

In March, brand management firm Reputation released its 2022 rankings of the top 15 health systems with the best patient reviews among the 25 largest U.S. systems by 2021 revenue. Becker's reached out to some of those hospitals to learn…

Bennington-based Southwestern Vermont Health Care on March 31 launched a quarterly magazine called Healthy+.