Digital Marketing

The singer, rapper and actress Queen Latifah has teamed up with Pfzer to promote a public health campaign to encourage people to get tested and treated for COVID-19.

Pasadena, Calif.-based Huntington Hospital unveiled a new logo and a new name May 3 to reflect its affiliation with Los Angeles-based Cedars-Sinai. 

Marketing departments are looking to increase their spending on traditional advertising, given that they are aware of consumer dissatisfaction, lack of trust and engagement with digital marketing, according to an April 29 Harvard Business Review article.

Here are five healthcare marketing campaigns launched since April 14.

Google is giving users more control over the types of advertising they see, now allowing them to block targeted ads regarding pregnancy and weight-loss, reported The Washington Post April 28. 

Mike Ryan, executive director of the World Health Organization's health emergencies program, warned that Elon Musk's purchase of Twitter could bolster the proliferation of online health misinformation, Bloomberg reported April 26.

WhatsApp, the Meta-owned instant messaging company, launched a Spanish and English language chatbot to help spread reliable information about COVID-19 and the safety of its vaccines.

Children's Hospital Los Angeles on April 25 selected three winners of its VaxUp Challenge, a campaign to increase COVID-19 vaccination rates among children and teens.

Disinformation remains a major threat to democracy and public health, but many leaders of the fight against it are making familiar mistakes, The Atlantic reported April 21. Here are four mistakes to avoid when combating disinformation:

Madison, Wis.-based UW Health at The American Center was renamed to UW Health East Madison Hospital, the health system said April 21.