The campaign centers around Brooklynites, encouraging them to stay in the borough to receive their care. NewYork-Presbyterian used Brooklyn-based photographers to source all images, used real Brooklynites to share their care stories and used physicians from Brooklyn Methodist Hospital.
NewYork-Presbyterian plans to run the ad in a variety of formats, including public transportation posters, print ads, murals and more. The television spot for the ad is already live, being aired during a hockey game.
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