Digital Marketing

After a privacy policy change at Apple, marketers are migrating their direct-to-consumer strategies over to TikTok and LinkedIn and away from Facebook and Instagram, The Wall Street Journal reported June 6.

Utica, N.Y.-based Mohawk Valley Health System unveiled a new brand identity June 9.

Klick Health brought in $480 million in revenue in 2021 and was the No. 1 medical marketing agency in North America, according to MM+M, 

While the internet promised disruption of consumption, middlemen still reign supreme and have a strong hold on online commerce, Kathryn Judge, a law professor at Columbia University argued in a June 9 Atlantic article.

St Louis-based Ascension released a new marketing campaign June 7 titled Care for All. Nick Ragone, executive vice president and chief marketing and communications officer, spoke to Becker's about the campaign, its meaning and its reach. 

Microsoft has picked a Georgia-based enterprise cloud and applications company to assist with care coordination and digital marketing on its healthcare cloud computing network.

Chief marketing officers are increasingly having to fill multiple roles, often encompassing the duties of chief customer or growth officers, Forbes reported June 1.

Decorah, Iowa-based Winneshiek Medical Center is planning to launch a rebranding project. 

Whether it's open communication, listening to patients to improve their experiences or making the care journey as easy as possible, these top-ranking health organization brands have clear strategies when it comes to marketing and communication.

HCA Florida Healthcare has renamed its 14 home health agencies.