Chief marketing officers are increasingly having to fill multiple roles, often encompassing the duties of chief customer or growth officers, Forbes reported June 1.
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Decorah, Iowa-based Winneshiek Medical Center is planning to launch a rebranding project.
Whether it's open communication, listening to patients to improve their experiences or making the care journey as easy as possible, these top-ranking health organization brands have clear strategies when it comes to marketing and communication.
HCA Florida Healthcare has renamed its 14 home health agencies.
Brands are turning to social media influencers for content engagement, with sponsored feed posts up nearly 27 percent year-over-year, according to a Meltwater marketing trends report.
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Four health systems have been honored with an Aster Award, honoring excellence in healthcare marketing for exceptional advertising campaigns in 2021.
Tim Rosa, the former chief marketing officer for Google-owned health and fitness tracking company Fitbit, left for the same position at healthcare start-up Transcarent.
Skip Hidlay, chief communications and marketing officer at Columbus-based Ohio State University Wexner Medical Center, created a collaborative culture and expanded its strong partnerships with physicians, patients and digital marketing to make its brand successful, according to an interview branding…
Marketing executives say that their budgets have increased to 9.5 percent of total company revenue in 2022, The Wall Street Journal reported May 23.
New York City-based NewYork-Presbyterian is launching a new ad campaign called "Stay Brooklyn", according to a May 24 press release.