About 60 percent of the spend for digital marketing now goes toward paid channels, with social and search advertising being the most popular paid channels. Digital display advertising and digital video advertising are also popular, being allocated 9.3 percent and 8.8 percent of marketing budgets, respectively.
In regards to unpaid channels, SEO and email marketing take up 8.5 percent and 7.8 percent of digital marketing budgets, respectively.
At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.
