From pressure to take a stance on social issues to higher expectations from the C-suite, challenges abound for health system marketing departments. Here, three health system marketing leaders share the most challenging issues they are facing.
Digital Marketing
The healthcare data and analytics company formerly known as IBM Watson has rebranded to Merative, reflecting its acquisition by Francisco Partners.
Marketers spend most of their digital advertising dollars on paid channels, according to a July 6 KO Marketing article.
Sharing authentic patient stories and becoming a digital-first marketing organization are some of the strategies Cleveland Clinic employed to become the No. 1 healthcare brand in the U.S. according to Monigle's "Humanizing Brand Experience: Healthcare Edition" report, Cleveland Clinic's Chief…
Cigna and UnitedHealthcare are using AI and data analytics to identify people with chronic conditions and encourage them to access support, but patients aren't responding to the targeted medical advice, The Wall Street Journal reported July 5.
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Iron Mountain, Mich.-based Dickinson County Healthcare System has unveiled a new brand identity June 30.
At the Cannes Lions 2022 International Festival of Creativity, the largest gathering in the marketing community, the health and pharma advertisements fell short of the big prizes, potentially indicating a trend in healthcare marketing, according to a June 28 End…
The University of Wisconsin, Madison comes out on top for offering a masters degree in marketing that provides the biggest annual earnings post-graduation, according to a Georgetown University study.
Consumers used to want a health system that was convenient, but now other facets such as patient data access, range of specialists, hospital resources and physician communication are growing in importance, changing the way they are choosing where to receive…
Dover, N.H.-based Wentworth-Douglass Hospital unveiled a new brand identity June 22.