At the Cannes Lions 2022 International Festival of Creativity, the largest gathering in the marketing community, the health and pharma advertisements fell short of the big prizes, potentially indicating a trend in healthcare marketing, according to a June 28 End…
Digital Marketing
The University of Wisconsin, Madison comes out on top for offering a masters degree in marketing that provides the biggest annual earnings post-graduation, according to a Georgetown University study.
Consumers used to want a health system that was convenient, but now other facets such as patient data access, range of specialists, hospital resources and physician communication are growing in importance, changing the way they are choosing where to receive…
Dover, N.H.-based Wentworth-Douglass Hospital unveiled a new brand identity June 22.
Madison, W.Va.-based Boone Memorial Hospital unveiled a new brand identity June 20.
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Meta released a new commercial showing the potential the metaverse could have for training surgeons.
Paymon Farazi, former chief product officer at OptumInsights, a division of UnitedHealth, has joined health tech company Signify Health in the same role, according to a June 22 press release.
Kenilworth, N.J.-based Merck named Chirfi Guindo as chief marketing officer.
The Justice Department has settled a case in which Meta was accused of engaging in discriminatory advertising practices, specifically as it relates to the Fair Housing Act.
Rexburg, Idaho-based Madison Memorial Hospital unveiled a new brand identity June 20, Local News 8 reported June 20.