Digital Marketing

Marketing agency Luckie and Company launched Luckie Health, a division that will focus on healthcare marketing.

Amazon bulked up its communications team and lobbying spending last year as the company expanded its healthcare strategy, and now the executive who led these efforts is leaving for Airbnb, according to The New York Times.

Arcadia, Calif.-based Methodist Hospital of Southern California has unveiled a new brand identity July 6.

Marketing industry mergers and acquisitions have continued their record growth, despite  budget cuts and layoffs at some firms, the Wall Street Journal reported.

GlaxoSmithKline Consumer Healthcare has named Marissa Solan as U.S. external communications director of the company it's spinning off next week.

Patients' expectations of brands and organizations are shifting as they now look to health systems to take a stand on high-profile political and social issues. As a result hospital chief marketing officers are being tasked with developing their organization's response. 

GE unveiled the name of its future healthcare company July 18. 

Integrating data, analytics and sophisticated technology into digital marketing projects can help brands stay relevant and perform well among consumers, according to a July 13 article from MIT Sloan. 

Vineland, N.J.-based Inspira Health launched a new advertising campaign July 12 titled 'On Your Schedule' to emphasize the flexibility of the system.

NYU Langone in New York City swept nominations for the 2022 MM+M awards for medical marketing with eight award nominations, among the seven hospitals that have been honored with a nomination for the prestigious marketing awards.