Digital Marketing

Dover, N.H.-based Wentworth-Douglass Hospital unveiled a new brand identity June 22. 

Madison, W.Va.-based Boone Memorial Hospital unveiled a new brand identity June 20. 

Meta released a new commercial showing the potential the metaverse could have for training surgeons. 

Paymon Farazi, former chief product officer at OptumInsights, a division of UnitedHealth, has joined health tech company Signify Health in the same role, according to a June 22 press release. 

Kenilworth, N.J.-based Merck named Chirfi Guindo as chief marketing officer. 

The Justice Department has settled a case in which Meta was accused of engaging in discriminatory advertising practices, specifically as it relates to the Fair Housing Act. 

Rexburg, Idaho-based Madison Memorial Hospital unveiled a new brand identity June 20, Local News 8 reported June 20. 

The best brands are focusing on creating positive emotional experiences for their customers, as other organizations struggle to keep up in 2022, according to a June 6 report from market research firm Forrester.

New Jersey-based Hackensack Meridian Health launched a new brand campaign June 16 titled "We're Ready," aimed at telling patients that the health system is equipped to tackle any health challenge. 

While CEOs may have differing views on the competence and abilities of their chief marketing officers, many of the relationships between the two are strong and built with trust, according to a June 2022 Boathouse survey.