Digital Marketing

Tampa General Hospital unveiled a new brand identity for its radiology company. 

From retention, loyalty and enrichment of current clients to creating a strong correlation and interconnectedness between brand experience, customer experience and employee experience, chief marketing officers are the C-suite executives required to embrace change and put patients front and center.

Resiliency of small businesses, a branding slow down and naturally declining growth are all key trends hitting the marketing industry as the labor market closes and the economy shows signs of slowing, The Wall Street Journal reported July 8.

Google is seeking to split off its advertising business into a separate company under its parent entity, Alphabet, to avoid a second antitrust lawsuit from the Justice Department, The Wall Street Journal reported July 8.

From pressure to take a stance on social issues to higher expectations from the C-suite, challenges abound for health system marketing departments. Here, three health system marketing leaders share the most challenging issues they are facing. 

The healthcare data and analytics company formerly known as IBM Watson has rebranded to Merative, reflecting its acquisition by Francisco Partners. 

Marketers spend most of their digital advertising dollars on paid channels, according to a July 6 KO Marketing article.

Sharing authentic patient stories and becoming a digital-first marketing organization are some of the strategies Cleveland Clinic employed to become the No. 1 healthcare brand in the U.S. according to Monigle's "Humanizing Brand Experience: Healthcare Edition" report, Cleveland Clinic's Chief…

Cigna and UnitedHealthcare are using AI and data analytics to identify people with chronic conditions and encourage them to access support, but patients aren't responding to the targeted medical advice, The Wall Street Journal reported July 5. 

Iron Mountain, Mich.-based Dickinson County Healthcare System has unveiled a new brand identity June 30.