Digital Marketing

GlaxoSmithKline Consumer Healthcare has named Marissa Solan as U.S. external communications director of the company it's spinning off next week.

Patients' expectations of brands and organizations are shifting as they now look to health systems to take a stand on high-profile political and social issues. As a result hospital chief marketing officers are being tasked with developing their organization's response. 

GE unveiled the name of its future healthcare company July 18. 

Integrating data, analytics and sophisticated technology into digital marketing projects can help brands stay relevant and perform well among consumers, according to a July 13 article from MIT Sloan. 

Vineland, N.J.-based Inspira Health launched a new advertising campaign July 12 titled 'On Your Schedule' to emphasize the flexibility of the system.

NYU Langone in New York City swept nominations for the 2022 MM+M awards for medical marketing with eight award nominations, among the seven hospitals that have been honored with a nomination for the prestigious marketing awards. 

Tampa General Hospital unveiled a new brand identity for its radiology company. 

From retention, loyalty and enrichment of current clients to creating a strong correlation and interconnectedness between brand experience, customer experience and employee experience, chief marketing officers are the C-suite executives required to embrace change and put patients front and center.

Resiliency of small businesses, a branding slow down and naturally declining growth are all key trends hitting the marketing industry as the labor market closes and the economy shows signs of slowing, The Wall Street Journal reported July 8.

Google is seeking to split off its advertising business into a separate company under its parent entity, Alphabet, to avoid a second antitrust lawsuit from the Justice Department, The Wall Street Journal reported July 8.