HCA Florida Healthcare has renamed its 14 home health agencies.
Digital Marketing
Brands are turning to social media influencers for content engagement, with sponsored feed posts up nearly 27 percent year-over-year, according to a Meltwater marketing trends report.
Four health systems have been honored with an Aster Award, honoring excellence in healthcare marketing for exceptional advertising campaigns in 2021.
Tim Rosa, the former chief marketing officer for Google-owned health and fitness tracking company Fitbit, left for the same position at healthcare start-up Transcarent.
Skip Hidlay, chief communications and marketing officer at Columbus-based Ohio State University Wexner Medical Center, created a collaborative culture and expanded its strong partnerships with physicians, patients and digital marketing to make its brand successful, according to an interview branding…
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Marketing executives say that their budgets have increased to 9.5 percent of total company revenue in 2022, The Wall Street Journal reported May 23.
New York City-based NewYork-Presbyterian is launching a new ad campaign called "Stay Brooklyn", according to a May 24 press release.
Springfield (Vt.) Medical Care Systems unveiled a new brand identity May 15.
Nineteen healthcare marketers hailing from a range of organizations, including Blue Shield of California and Northwell Health, have been honored with the Clio Health Innovators award, recognizing the creative drive and innovative spirit held by each leader.
Private equity firm KKR has acquired a majority stake in digital marketer Alchemer.