Digital Marketing

Springfield (Vt.) Medical Care Systems unveiled a new brand identity May 15.

Nineteen healthcare marketers hailing from a range of organizations, including Blue Shield of California and Northwell Health, have been honored with the Clio Health Innovators award, recognizing the creative drive and innovative spirit held by each leader.

Private equity firm KKR has acquired a majority stake in digital marketer Alchemer.

Telehealth provider MeMD changed its name to reflect its affiliation with Walmart Health. 

GlaxoSmithKline has renamed its company to simply GSK. 

Competitive poaching, or when an organization steals the advertising keywords of its competitors to divert its consumers, is sneaky but can work well for marketers in a range of contexts, according to a May 13 Harvard Business Review article.

Google, Meta and Snapchat are funding a public awareness campaign aimed at the nationwide overdose epidemic. 

Three Ohio health systems took the top spots as the most humanized health system brands in the U.S., according to research by branding agency Monigle on May 17. 

Pandemic-era relaxations to rules on prescribing drugs allowed mental health startups to reach more people, boosting their online advertising. However, the proliferation of marketing, especially on platforms like TikTok and Instagram that reach young people, has experts worried about the…

The tenure of chief marketing officers remained at 40 months in 2021, the shortest time span in over a decade, The Wall Street Journal reported May 5.