Telehealth startup Cerebral adjusted its marketing and advertising strategies to reflect the suspension of controlled substance prescriptions for new patients after allegations of overprescribing by providers surfaced, M+MM reported May 10.
Digital Marketing
Providence's chief marketing and digital experience officer plans to utilize data and insights to bring the most useful and personalized experiences to patients.
Below are five hospitals and health systems that have announced name changes or other rebranding efforts since April 13.
Celebrities have been getting involved in healthcare marketing and advertising, whether that be for big healthcare organizations or advocacy groups. These organizations have also been using celebrities who may help them reach a demographic of Black and Latino people who…
The American Hospital Association released a music video and a social media toolkit to help hospitals celebrate National Hospital Week.
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Google blocked and removed 3.4 billion ads in 2021 in order to protect brands' safety, The Drum reported May 5.
The digital advertising growth Big Tech companies saw during the pandemic is starting to slow, The Wall Street Journal reported May 5.
The singer, rapper and actress Queen Latifah has teamed up with Pfzer to promote a public health campaign to encourage people to get tested and treated for COVID-19.
Pasadena, Calif.-based Huntington Hospital unveiled a new logo and a new name May 3 to reflect its affiliation with Los Angeles-based Cedars-Sinai.
Marketing departments are looking to increase their spending on traditional advertising, given that they are aware of consumer dissatisfaction, lack of trust and engagement with digital marketing, according to an April 29 Harvard Business Review article.