Digital Marketing

Here are five healthcare marketing campaigns launched since April 14.

Google is giving users more control over the types of advertising they see, now allowing them to block targeted ads regarding pregnancy and weight-loss, reported The Washington Post April 28. 

Mike Ryan, executive director of the World Health Organization's health emergencies program, warned that Elon Musk's purchase of Twitter could bolster the proliferation of online health misinformation, Bloomberg reported April 26.

WhatsApp, the Meta-owned instant messaging company, launched a Spanish and English language chatbot to help spread reliable information about COVID-19 and the safety of its vaccines.

Children's Hospital Los Angeles on April 25 selected three winners of its VaxUp Challenge, a campaign to increase COVID-19 vaccination rates among children and teens.

Disinformation remains a major threat to democracy and public health, but many leaders of the fight against it are making familiar mistakes, The Atlantic reported April 21. Here are four mistakes to avoid when combating disinformation:

Madison, Wis.-based UW Health at The American Center was renamed to UW Health East Madison Hospital, the health system said April 21.

Sacramento, Calif.-based UC Davis Health launched a new program aimed at improving education regarding organ donation access and transplantation in underserved communities.

The ability to alter logos, pixel pressure and a desire to be perceived as professional have pushed marketing departments into the newest trend of debranding, reported Ben Schott for Bloomberg April 14.

A Penn Medicine physician's short film about responding to stroke patients made the shortlist for the World Health Organization's Health for All Film Festival.