Digital Marketing

Gillette Children's Speciality Healthcare unveiled a new brand identity May 16. 

Renton, Wash.-based Providence, which comprises 52 hospitals and 1,085 clinics, is working with a fraction of the budget traditionally available to marketing organizations, yet its initiatives have significantly reduced the costs of advertising dollars while continuing to drive clinic reputation.

Google will now allow ads for stem cell treatment therapy and some gene or cell therapy, marking a reversal from its previous policy that banned all ads promoting experimental medical treatment, reported The Verge May 10.

Telehealth startup Cerebral adjusted its marketing and advertising strategies to reflect the suspension of controlled substance prescriptions for new patients after allegations of overprescribing by providers surfaced, M+MM reported May 10. 

Providence's chief marketing and digital experience officer plans to utilize data and insights to bring the most useful and personalized experiences to patients.

Below are five hospitals and health systems that have announced name changes or other rebranding efforts since April 13. 

Celebrities have been getting involved in healthcare marketing and advertising, whether that be for big healthcare organizations or advocacy groups. These organizations have also been using celebrities who may help them reach a demographic of Black and Latino people who…

The American Hospital Association released a music video and a social media toolkit to help hospitals celebrate National Hospital Week.

Google blocked and removed 3.4 billion ads in 2021 in order to protect brands' safety, The Drum reported May 5.

The digital advertising growth Big Tech companies saw during the pandemic is starting to slow, The Wall Street Journal reported May 5.