Healthcare incubator Matter unveiled a program Aug. 18 that connects small healthcare businesses in Chicago with digital marketing experts.
Digital Marketing
Tech companies like Google and Meta are letting users control what types of advertisements they're shown online, a move that aims to address the power disparity between marketing companies and consumers, The Wall Street Journal reported Aug. 17.
From tracking performance metrics to making sure frontline workers are included in the creation of projects, Becker's spoke to three health system marketing leaders to discuss the challenges they face when launching a new marketing initiative.
NYC Health + Hospitals, the nonprofit that runs New York City's public hospitals and clinics, has launched a new website.
Lexington, Ky. -based health system CHI Saint Joseph Health is mourning the unexpected death of marketing and communications Vice President Jeff Murphy.
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Ten hospitals or health systems recently posted job listings seeking marketing expertise.
From clinical healthcare to public health campaigns, chief marketing officers are using social media to find meaning in data gathered from social channels to support and engage their patients beyond their health systems' walls.
Des Moines, Iowa-based MercyOne Children's Hospital is renaming its neonatal intensive care unit to the William and Josephine Norkaitis NICU after a $1 million donation from the Norkaitis Family Charities to MercyOne Children's Hospital.
Here are seven hospitals and health systems that have announced name changes or other rebranding efforts since June 9.
Software-as-a-service patient engagement company PatientBond has partnered with healthcare improvement company Vizient.