3 recent hospital rebrands

Three hospitals and health systems that have announced name changes or other rebranding efforts since Aug. 20:

Advertisement

  1. The Gettysburg (Pa.) Cancer Center is changing its name to Pennsylvania Cancer Specialists and Research Institute. The rebrand reflects the health system’s mission of delivering the top cancer care to the whole state of Pennsylvania.
  2. Albany (N.Y.) Med Health System is rebranding so that four of its hospitals will share the same logo. The rebrand comes as the health system looks to streamline care and introduce a single Epic EHR system.
  3. Bronxville, N.Y.-based NewYork-Presbyterian Lawrence Hospital is changing its name to NewYork-Presbyterian Westchester as part of an effort to clarify the hospital’s location.

At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.

Advertisement

Next Up in Digital Marketing

Advertisement

Comments are closed.