NewYork-Presbyterian's revamped "Stay Amazing" campaign spotlighted patients' stories at the U.S. Open Tennis Championship, MM+M reported Sept. 12.
Digital Marketing
The University of Michigan is the top rated university for marketing, according to U.S. News and World Report's Best Colleges in 2023 ranking.
Seven hospitals or health systems recently posted job listings seeking marketing expertise.
Data has been one of the most transformational drivers in improving precision and accuracy of marketing efforts, but most importantly, the role of data has changed health system chief marketing officer's overall roles within their facilities. The chief marketing officer,…
Bronxville, N.Y.-based NewYork-Presbyterian Lawrence Hospital unveiled a new brand identity Sept. 6.
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Digital health company pMD has released a new website.
Pittsburgh-based UPMC partnered with the American Liver Foundation to launch a five-part video series to help liver transplant patients find a living donor.
Pfizer has named Drew Panayiotou as its global chief marketing officer, MM+M reported Aug. 31.
Dell Children's Medical Center has launched a new campaign highlighting the "compassion and personalization" behind pediatric care.
Healthcare marketing leaders can create lifelong customers by understanding, trusting and making business decisions based on data. But, those leaders must also evaluate how to ensure data is protected while trying to implement platforms, new campaigns and capabilities that enable…