Six hospitals or health systems recently posted job listings seeking marketing expertise.
Digital Marketing
Americans will consult the internet and influencers for healthcare advice before consulting physicians as social media is seen as more accessible than health professionals, according to a new survey from prescription discount card company CharityRx.
Health data analytics and remote monitoring company Pack4U is changing its name to Custom Care.
New Orleans-based Ochsner Health has selected the Moran Group as its digital marketing agency.
Health kiosk company Pursuant Health is renewing its media monetization partnership with marketing company PRN.
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Marketers are willing to pay a higher price for digital ads that have a lower carbon footprint, The Drum reported Oct. 4.
Nashville, Tenn.-based medtech company VisuWell is rebranding as Hatch.
The following marketing executive moves have been reported by Becker's Hospital Review since Feb. 3:
YouTube is launching a "Personal Stories" shelf to prioritize patient voices when YouTube users search for medical conditions on the platform.
Software-as-a-service life sciences marketing company Medicx Health is naming Stacey Levas as senior vice president of commercial marketing.