Memphis, Tenn.-based St. Jude Children's Research Hospital is partnering with streamer DrLupo for the fifth annual 24-hour livestreaming event benefiting the hospital.
Digital Marketing
Houston-based Texas Heart Medical Group is changing its name to the Texas Heart Institute Center for Cardiovascular Care as part of its move to a new location.
Below are hospitals and health systems that have announced name changes or other rebranding efforts in 2022.
Bob and JoAnn Glick, RN, the couple who donated $42 million to Cleveland-based MetroHealth, said the new $767 million MetroHealth Glick Center "unquestionably exceeds our greatest expectations," Cleveland Jewish News reported Nov. 6.
Medical Marketing and Media released its 2023 cohort of 40 healthcare marketing professionals under 40 set to dominate the industry in the coming years.
Advertisement
Richmond University Medical Center will rename its hospital campus in honor of former longtime board chair, Kathryn Rooney, SILive reported Nov. 30.
Newport Beach, Calif.-based Hoag and New Orleans-based Ochsner Health were among the big winners in the digital marketing category at the eHealthcare Leadership Awards.
When hospitals and health systems rebrand, it's not just the signage and stationery that need to be changed. Physicians and other providers also have to get used to having new names and, in some cases, new employers.
Twitter plans to roll out a new verification service this week, owner Elon Musk tweeted.
Children's Hospital Los Angeles has partnered with iHeartMedia Los Angeles' KOST 103.5 to launch its seventh annual "Season of Giving" fundraising campaign.