Richmond University Medical Center will rename its hospital campus in honor of former longtime board chair, Kathryn Rooney, SILive reported Nov. 30.
Digital Marketing
Newport Beach, Calif.-based Hoag and New Orleans-based Ochsner Health were among the big winners in the digital marketing category at the eHealthcare Leadership Awards.
When hospitals and health systems rebrand, it's not just the signage and stationery that need to be changed. Physicians and other providers also have to get used to having new names and, in some cases, new employers.
Twitter plans to roll out a new verification service this week, owner Elon Musk tweeted.
Children's Hospital Los Angeles has partnered with iHeartMedia Los Angeles' KOST 103.5 to launch its seventh annual "Season of Giving" fundraising campaign.
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Makana McClellan, the director of marketing and business development for Honolulu-based Shriners Children's Hawaii, has been appointed to the staff of incoming Hawaii Gov. Josh Green, MD.
Brewer, Maine-based Northern Light Health is rolling out its "How are you" campaign designed to prioritize mental health and fight loneliness among residents of Maine.
Three hospitals and health systems that have announced name changes or other rebranding efforts since Nov. 20:
Newark, N.J.-based University Hospital has launched a website equipped with a new digital home designed to improve patient service.
Columbus, Ohio-based Nationwide Children's Hospital is beginning its inaugural "Light up the Lawn, Light up a Life" holiday campaign designed to raise money for the hospital and bring holiday cheer to pediatric patients, NBC4 reported Nov. 16.