Makana McClellan, the director of marketing and business development for Honolulu-based Shriners Children's Hawaii, has been appointed to the staff of incoming Hawaii Gov. Josh Green, MD.
Digital Marketing
Brewer, Maine-based Northern Light Health is rolling out its "How are you" campaign designed to prioritize mental health and fight loneliness among residents of Maine.
Three hospitals and health systems that have announced name changes or other rebranding efforts since Nov. 20:
Newark, N.J.-based University Hospital has launched a website equipped with a new digital home designed to improve patient service.
Columbus, Ohio-based Nationwide Children's Hospital is beginning its inaugural "Light up the Lawn, Light up a Life" holiday campaign designed to raise money for the hospital and bring holiday cheer to pediatric patients, NBC4 reported Nov. 16.
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Seven hospitals or health systems recently posted job listings seeking marketing expertise.
As Elon Musk continues his takeover of Twitter, making dramatic changes like charging subscriptions for blue checkmarks, hospital and health system marketing chiefs are monitoring how it will affect their strategy on the social media platform.
Cape Girardeau, Mo.-based Saint Francis Healthcare System won 18 healthcare marketing awards from the Missouri Association for Healthcare Public Relations and Marketing.
SocialClimb, a software-as-a-service healthcare marketing company, has raised $8.5 million in a growth funding round led by Spring Capital Partners and Resolve Growth.
The Virginia Hospital & Healthcare Association has launched an online website that aims to attract healthcare talent to the state of Virginia.