Digital Marketing

The Parkview Cancer Institute, a part of Parkview Regional Medical Center, is changing its name to the Packnett Family Cancer Institute. 

The Association of State and Territorial Health Officials is launching Publichealthcareers.org, a website for job seekers interested in roles in public health.

The North Colorado Medical Center Foundation, the supporting foundation for Greeley, Colo.-based North Colorado Medical Center, is changing its name to the Weld Legacy Foundation, Greeley Tribune reported Nov. 2. 

Trualta, a virtual learning platform for caregivers, has partnered with Washington state to offer free caregiver training to families. 

San Diego-based Rady Children's Hospital has launched its 'Light the Way' campaign, the hospital's annual campaign that raises money and provides support for pediatric patients staying in the hospital over the holidays, CBS8 reported Nov. 1. 

Even as hospitals and health systems deal with razor-thin operating margins, some continue to rebrand, sometimes changing a single word — or letter — in their names.

Some Twitter users have reported that their follower counts have dropped since Elon Musk took over the company, Newsweek reported.

Sherry Gibbs, the former chief marketing officer of Nashville (Tenn.) General Hospital, has been named senior vice president and managing director of Prairie Dog, the healthcare marketing division of Trozzolo Communications Group, Kansas City Business Journal reported.

In a recent survey of health system executives, the majority of respondents said they believed that a robust patient-facing mobile platform could help deliver on digital strategy goals while also addressing critical business issues.

GE Healthcare has named Danielle Halstrom as its chief communication and corporate marketing officer as the company prepares for its January 2023 spinoff.