Digital Marketing

Corewell Health, the new name for the combined Southfield, Mich.-based Beaumont Health and Grand Rapids, Mich.-based Spectrum Health represents much more than a rebranding process; it is the culmination that captures both of the organizations' histories and the excitement of…

Elbow Lake, Minn.-based Prairie Ridge Healthcare will rebrand to reflect its affiliation with Fergus Falls, Minn.-based Lake Region Healthcare. 

Digital health companies are constantly rebranding and changing their names.

Paris (Texas) Regional Medical Center has begun its rebranding initiative as part of its parent company's Lifepoint Health logo and name change.

Three hospitals and health systems that have announced name changes or other rebranding efforts since Sept. 20:

The Upper Midwest Emmys have selected the Rochester, Minn.-based Mayo Clinic for an outstanding achievement award.

Digital health and patient communications company Well Health has changed its name to Artera.

Brentwood, Tenn.-based Lifepoint Health has launched a new heart-shaped logo and renamed its behavioral health and rehabilitation sectors to Lifepoint Rehabilitation and Lifepoint Behavioral Health. The health system is also going with a lowercase "p" in Lifepoint.

New Hyde Park, N.Y.-based Northwell Health is changing the tone of its gun safety campaign initiatives in order to make gun owners feel "a part of the conversation" when it comes to reducing child deaths caused by guns, MM+M reported…

Three hospitals and health systems that have announced name changes or other rebranding efforts since Oct. 4: