Digital Marketing

Columbus, Ohio-based Nationwide Children's Hospital is beginning its inaugural "Light up the Lawn, Light up a Life" holiday campaign designed to raise money for the hospital and bring holiday cheer to pediatric patients, NBC4 reported Nov. 16.

Seven hospitals or health systems recently posted job listings seeking marketing expertise. 

As Elon Musk continues his takeover of Twitter, making dramatic changes like charging subscriptions for blue checkmarks, hospital and health system marketing chiefs are monitoring how it will affect their strategy on the social media platform.

Cape Girardeau, Mo.-based Saint Francis Healthcare System won 18 healthcare marketing awards from the Missouri Association for Healthcare Public Relations and Marketing.

SocialClimb, a software-as-a-service healthcare marketing company, has raised $8.5 million in a growth funding round led by Spring Capital Partners and Resolve Growth.

The Virginia Hospital & Healthcare Association has launched an online website that aims to attract healthcare talent to the state of Virginia. 

The Parkview Cancer Institute, a part of Parkview Regional Medical Center, is changing its name to the Packnett Family Cancer Institute. 

The Association of State and Territorial Health Officials is launching Publichealthcareers.org, a website for job seekers interested in roles in public health.

The North Colorado Medical Center Foundation, the supporting foundation for Greeley, Colo.-based North Colorado Medical Center, is changing its name to the Weld Legacy Foundation, Greeley Tribune reported Nov. 2. 

Trualta, a virtual learning platform for caregivers, has partnered with Washington state to offer free caregiver training to families.