Gettysburg (Pa.) Cancer Center is changing its name to Pennsylvania Cancer Specialists & Research Institute.
Digital Marketing
Healthcare technology company Athenahealth has named Stacy Simpson as chief marketing officer.
Albany (N.Y.) Med Health System unveiled a plan Sept. 19 to rebrand four hospitals, a medical college and home care agency.
CrowdPharm, a healthcare creative services company, is spinning out healthcare marketing and consulting firm Hot Iron Health, according to Sept. 16 reporting in Medical, Marketing and Media.
From chief marketing officers using their brands to communicate a stance on politically charged issues to marketing analytics being used to make half of all marketing decisions, here are six trends changing the marketing industry, according to a Sept. 13…
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Sioux Falls, S.D.-based Avera Health is launching an "Ask the Question" campaign to fight an increase in South Dakota suicides.
Healthcare and technology marketing company Highwire Public Relations has received an investment from Shamrock Capital for an undisclosed amount.
Oakland, Calif.-based Kaiser Permanente has been named Fast Company's design company of the year because of Kaiser's redesign of its app and website, according to Sept. 15 reporting in Fast Company.
Healthcare marketing company LuxSci is partnering with healthcare software compliance company the Compliancy Group to provide HIPAA-compliant email software to healthcare organizations.
Chief marketing officers are shrinking their budgets as optimism for marketing dwindles due to the state of the U.S. economy, according to a Sept. 13 survey conducted by Duke University’s Fuqua School of Business.