Digital Marketing

Marketers are willing to pay a higher price for digital ads that have a lower carbon footprint, The Drum reported Oct. 4. 

Nashville, Tenn.-based medtech company VisuWell is rebranding as Hatch.

The following marketing executive moves have been reported by Becker's Hospital Review since Feb. 3:

YouTube is launching a "Personal Stories" shelf to prioritize patient voices when YouTube users search for medical conditions on the platform.

Software-as-a-service life sciences marketing company Medicx Health is naming Stacey Levas as senior vice president of commercial marketing.

Marketing executives say companies are increasing their use of technology such as machine learning to gauge how customers feel about their services, The Wall Street Journal reported Sept. 27. 

Medtech company Cue Health is naming Suzanne Stone as its new chief commercial officer.

Richmond, Va.-based Bon Secours Mercy Health is responding to a New York Times investigation alleging the hospital chain used a poor neighborhood to turn huge profits, WTVR CBS 6 reported Sept. 24. 

Health IT solutions company Edifecs is naming David Peterson as senior vice president of marketing.

Healthcare marketing and analytics platform Lasso and healthcare media company CMI Media Group shared the results of their pilot with IBM Watson to create personalized healthcare marketing campaigns.