Pfizer has named Drew Panayiotou as its global chief marketing officer, MM+M reported Aug. 31.
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Dell Children's Medical Center has launched a new campaign highlighting the "compassion and personalization" behind pediatric care.
Healthcare marketing leaders can create lifelong customers by understanding, trusting and making business decisions based on data. But, those leaders must also evaluate how to ensure data is protected while trying to implement platforms, new campaigns and capabilities that enable…
Secaucus, N.J.-based Hudson Regional Hospital's legal counsel sent a letter to the editor of the Jersey Journal responding to a statement a spokesperson had made about Bayonne, N.J.-based CarePoint Health.
Five hospitals and health systems that have announced name changes or other rebranding efforts since Aug. 2:
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KVS Hospitals, a group of nonprofit children's mental health hospitals and residential treatment centers in Kansas, has changed its name to Camber Children's Mental Health.
Oak Healthcare Staffing is rebranding as Elite365-Healthcare Workforce Solutions.
Confluence Health will rename its two hospital locations in Wenatchee, Wash. as part of a move to create a more unified naming structure, KPQ News reported Aug. 22.
From overseeing the planning, development and execution of health systems' marketing and advertising initiatives, health system marketing executives are the C-suite leaders in charge of creating an interconnectedness between their organizations brand and patient experience.
Instagram and Facebook suspended nonprofit Children's Health Defense for repeated violations of policies on COVID-19 misinformation, The New York Times reported Aug. 18.