Digital Marketing

NYC Health + Hospitals, the nonprofit that runs New York City's public hospitals and clinics, has launched a new website.

Lexington, Ky. -based health system CHI Saint Joseph Health is mourning the unexpected death of marketing and communications Vice President Jeff Murphy.

Ten hospitals or health systems recently posted job listings seeking marketing expertise. 

From clinical healthcare to public health campaigns, chief marketing officers are using social media to find meaning in data gathered from social channels to support and engage their patients beyond their health systems' walls. 

Des Moines, Iowa-based MercyOne Children's Hospital is renaming its neonatal intensive care unit to the William and Josephine Norkaitis NICU after a $1 million donation from the Norkaitis Family Charities to MercyOne Children's Hospital.

Here are seven hospitals and health systems that have announced name changes or other rebranding efforts since June 9.

Software-as-a-service patient engagement company PatientBond has partnered with healthcare improvement company Vizient.

Marketing agency Luckie and Company launched Luckie Health, a division that will focus on healthcare marketing.

Amazon bulked up its communications team and lobbying spending last year as the company expanded its healthcare strategy, and now the executive who led these efforts is leaving for Airbnb, according to The New York Times.

Arcadia, Calif.-based Methodist Hospital of Southern California has unveiled a new brand identity July 6.