Digital Marketing

Rocky Mount, N.C.-based Nash UNC Health Care has changed its name to UNC Health Nash. 

Twitter might sell off user names to generate revenue for the company, The New York Times reported Jan. 11.

Ninety percent of health system chief information officers say endorsements from influential industry leaders impact their purchasing decisions, according to a new report from marketing agency Merritt Group.

Teladoc Health launched a new brand identity to reflect its focus on its whole person care strategy and empowering patients to take control of their care decisions. 

Kroger Health, the grocery and pharmacy giant's healthcare arm, is launching its "A World of Care is In-Store" marketing campaign designed to boost awareness of its healthcare offerings.

Richmond-based HCA Virginia Health System is rebranding several of its urgent care centers in Virginia and North Carolina.

The email addresses used to register 235 million Twitter accounts have been leaked online by hackers, The Washington Post reported Jan. 4.

Sioux Falls, S.D.-based Sanford Health won two awards for its website and content produced for Sanford Fit, the health system's children's health initiative.

Great Falls (Mont.) Clinic Hospital unveiled its new logo Jan. 3.

As the healthcare industry continues to deal with a post-pandemic recovery that has been fraught with provider and staffing shortages, it is now dealing with an economic downturn that seems unavoidable. This means marketing leaders will have to pivot their…