Congressional leaders are calling for more oversight of telehealth company ads promoting prescription drugs without risk disclosures and for uses that aren't FDA approved, The Wall Street Journal reported Jan. 19.
Digital Marketing
Memphis, Tenn.-based St. Jude Children's Research Hospital is launching a campaign to partner with Asian-owned businesses during the Lunar New Year.
The Department of Veteran Affairs is changing the name of Richmond, Va.-based Hunter Holmes McGuire Veterans Affairs Medical Center, named for a surgeon who served under Confederate General Stonewall Jackson, to Richmond VA Medical Center, the Richmond Times-Dispatch reported Jan.…
Oakland, Calif.-based Kaiser Permanente has donated $350,000 to Lady Gaga's Born This Way Foundation to boost youth mental health awareness and resources.
Paris (Texas) Regional Medical Center will now be called Paris Regional Health.
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As hospital and health system marketing has, in effect, become digital marketing, its executives are increasingly turning to other C-suite leaders such as CIOs and chief digital officers to collaborate on campaigns.
Franklin, Tenn.-based Williamson Medical Center has rebranded as Williamson Health and adopted a new logo.
13 hospitals and health systems across Pennsylvania, Delaware and New Jersey have joined a public awareness campaign led by New Hyde Park, N.Y.-based Northwell Health centered around gun safety.
Singer Island (Fla.) Health has rebranded as Zinnia Health as part of its launch of Zinnia Healing Singer Island, a unified brand of substance use disorder and mental health treatment facilities.
TV personality Martha Stewart is helping Pfizer promote its COVID-19 vaccine.