Digital Marketing

New York City-based Mount Sinai has launched a video series focused on celebrating its front-line workers. 

New Hyde Park, N.Y.-based Northwell Health's marketing chief is highlighting the difference that hospitals and health systems can make in reducing gun deaths in their communities.

Healthcare data company Premier Inc. has acquired the 100 Top Hospitals program from Merative, the former IBM Watson Health.

While many hospitals and health systems have accounts on Twitter, Facebook and LinkedIn, they've been slower to move to TikTok, the video-centric social media platform that is now the second-most popular app for Americans under 35 years old.

Rose Glenn, chief marketing officer of Ann Arbor-based Michigan Medicine, practiced "humble inquiry" when she did rounds with the health system's CEO recently to talk with employees.

Facebook and Instagram are starting a subscription-based verification service to better protect users against impersonation.

Pensacola, Fla.-based Baptist Hospital is naming the pediatric and adolescent health wing in its behavioral health unit after philanthropists Joel and Wendy Smith, who donated to the hospital.

Escondido, Calif.-based Palomar Health debuted its first ad campaign "Champions of healthcare," during the 2023 Super Bowl. 

Twenty five hospitals or health systems recently posted job listings seeking marketing expertise. 

Northampton, Mass.-based Cooley Dickinson Hospital unveiled a new brand identity to reflect its affiliation with Boston-based Mass General Brigham.