Digital Marketing

Facebook and Instagram are starting a subscription-based verification service to better protect users against impersonation.

Pensacola, Fla.-based Baptist Hospital is naming the pediatric and adolescent health wing in its behavioral health unit after philanthropists Joel and Wendy Smith, who donated to the hospital.

Escondido, Calif.-based Palomar Health debuted its first ad campaign "Champions of healthcare," during the 2023 Super Bowl. 

Twenty five hospitals or health systems recently posted job listings seeking marketing expertise. 

Northampton, Mass.-based Cooley Dickinson Hospital unveiled a new brand identity to reflect its affiliation with Boston-based Mass General Brigham.   

Dallas-based Children's Health repurposed the '80s pop ballad "Total Eclipse of the Heart" for a marketing campaign celebrating the pediatric health system's patients and providers, MM+M reported.

Newport News, Va.-based Riverside Health System has started a biweekly podcast that will touch on various health-related topics and be hosted by its chief nursing officer.

Syracuse, N.Y.-based SUNY Upstate Medical University has partnered with YuJa to roll out a cloud-based media management system.

It is sometimes forgotten that hospitals and health systems, just like any other businesses, must find new ways to advertise the important work they do.

In 2020, Madison, Wis.-based UW Health released a brand campaign, but a short time later took it off the air as the message, which was written in 2019, didn't feel right to broadcast to a world that was grappling with…