Butler (Pa.) Health System, which merged with Greensburg, Pa.-based Excela Health Jan. 1, will officially get a new name in the next couple of weeks, The Pittsburgh Post-Gazette reported April 6.
Digital Marketing
Even a brand as strong as Stanford can use a refresh.
Seven hospitals and health systems that have announced name changes or other rebranding efforts since Feb. 15:
Twenty-one health system marketing leaders were named 2023 top hospital marketers of the year by Xpectives.Health.
Hendersonville, N.C.-based Pardee UNC Health Care is changing its name to UNC Health Pardee, effective April 3.
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New York City-based NYU Langone Health rolled out two film-style campaigns during the Super Bowl, Academy Awards and Grammy Awards to evoke emotions from its audience rather than showcasing a brand message, MM+M reported March 30.
Health system marketing leaders told Becker's they're balancing concerns about TikTok's data privacy and potentially deleterious mental health effects on teens with its value as a healthcare communications tool.
Donna Doleman Dickerson, vice president and chief marketing officer at University of Michigan Credit Union, has been named board chair of Livonia, Mich.-based Trinity Health's Michigan region.
Vancouver, Wash.-based PeaceHealth's new logo, of a dove in the style of a wood carving, is meant to reflect the health system's focus on whole-person wellness.
This episode features Brian Deffaa, Chief Marketing Officer at LifeBridge Health. Here, he discusses his background, how the CMO role has evolved, different ways LifeBridge is making access to their services more convenient for consumers, the importance of connectivity, and…