This episode features Shweta Ponnappa, Chief Marketing and Digital Experience Officer at Providence. Here, she discusses her extensive experience in digital marketing, her top priorities being managing the economics of marketing & talent management, what she looks for in candidates,…
Digital Marketing
With all the new digital competitors in healthcare, Kristy LoRusso, national chief marketing officer of Kaiser Permanente, told Becker's she is focusing more than ever on highlighting the Oakland, Calif.-based health system's human touch.
Marketers said they look to increase TikTok ad spending by 75 percent, MM+M reported March 17.
Gardnerville, Nev.-based Carson Valley Medical Center is rebranding as Carson Valley Health as it undergoes a $29.3 million expansion project, The Record Courier reported March 17.
Salt Lake City-based Intermountain Healthcare is using its exclusive partnership as the official health partner of the National Football League's Las Vegas Raiders to support the health and well-being of the community, The Spectrum reported March 16.
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Artificial intelligence isn't just being used to improve patient care or streamline hospital administrative functions. It has entered the marketing department as well.
An Oscar gala hosted by comedian Byron Allen has raised millions of dollars for Children's Hospital Los Angeles, TheGrio reported.
Jelly Bean Communications Design, which hosted and maintained a federally funded Florida children's health insurance website, agreed to pay a $293,771 settlement to resolve allegations it provided deficient security controls to Florida Healthy Kids Corp., SC Media reported March 15.
With the rise of generative artificial intelligence such as ChatGPT and social media platforms like TikTok, concern about the potential spread of misinformation in healthcare continues to grow. Health system leaders told Becker's they're using clinicians, social media trends and…
Health system leaders told Becker's their sponsorships of Major League Soccer teams go beyond just marketing their organizations and are intended to improve the health of the communities they serve.