Oakland, Calif.-based Kaiser Permanente has teamed up with the NBA's Golden State Warriors to turn the basketball franchise's former practice facility into a youth enrichment hub, KGO reported.
Digital Marketing
In her days at Procter & Gamble, marketing leader Julie Spencer Washington learned that the "consumer is the boss." In healthcare, the consumer is the patient. And at Livonia, Mich.-based Trinity Health, that patient's name is "Amelia."
The Children's Hospital of San Antonio (Texas) is changing its name to Christus Children's.
The 2023 Healthcare and IT Marketing Awards included eight health systems and a couple of EHR vendors.
Marketing and advertising has increasingly become a way for health systems to attract new patients.
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Ramon Soto, senior vice president and chief marketing and communications officer of New Hyde Park, N.Y.-based Northwell Health, has been named to the Ad Council's board of directors.
The majority of healthcare marketers are judged by how many appointments they help book, according to a new study from data company Actium Health.
Aurora-based Children's Hospital Colorado combines innovation and emotion in a new ad campaign, telling the story of a baby "born twice," Little Black Book reported.
Oak Bluffs, Mass.-based Martha's Vineyard Hospital has finished its rebranding efforts and has installed the last signaged needed to integrate the Mass General Brigham brand into its hospital, MV Times reported April 20.
Healthcare organizations are cutting back their advertising spending and are beginning to scrutinize their marketing practices more as hospitals and health systems around the country are facing lawsuits due to the use of tracking technology, Politico reported April 18.