The campaign, dubbed “Hillsdale Strong. Hillsdale First,” includes promotional content posted on traditional and digital media outlets, a guide for choosing patient care at Hillsdale, and engagement opportunities.
“Now is the time for rural communities to stand behind their local hospitals, and that’s what Hillsdale First is all about,” Rachel Lott, chief communications officer of Hillsdale, said in a May 15 press release from the hospital. “We are inviting our community to choose Hillsdale First when it comes to their medical care.”
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