Digital Marketing

With healthcare marketing budgets declining by 8 percent and a slowing U.S. economy, hospital and health system marketing leaders told Becker's they are carefully assessing their marketing budgets and are laser-focused on return on investments for marketing campaigns and channels. 

Montana has become the first state to ban the social media app TikTok from operating within the state, signaling that hospitals and health systems using the platform for marketing will now be left in limbo, The Washington Post reported May…

Memphis, Tenn.-based St. Jude Children's Research Hospital launched a new campaign, "Have More in Memphis," to lure employees to the city and the surrounding metropolitan area, MM+M reported May 17.

Hillsdale (Mich.) Hospital has launched its first campaign aimed at promoting its healthcare services and advocating for patients getting care at local hospitals. 

As a producer for the Today show and later the CBS Evening News with Katie Couric, Dorie Klissas really enjoyed reporting on stories at academic medical centers. So she decided to work for them.

Fort Belvoir (Va.) Community Hospital will now bear the name of the first Black medical officer in the U.S. Army and the first Black professor of medicine in the U.S., Alexander Thomas Augusta, MD.

Lake Cumberland Regional Hospital in Somerset, Ky., has rebranded its behavioral health unit The Springs at Lake Cumberland, the Commonwealth Journal reported May 16.

Ridgewood, N.J.-based Valley Health System is the most "humanizing" health system brand, according to a new report from marketing agency Monigle.

University of Miami Health System is the most trusted healthcare brand for staffing, according to a new report from marketing agency Monigle.

West Des Moines, Iowa-based UnityPoint Health tells its story by using a personalized, retail-inspired approach to marketing, and has also used a kid named "Austin."