Devika Mathrani, chief marketing and communications officer at New York City-based NewYork-Presbyterian, decided to "blow up the brand" after arriving at the health system in 2021, Marketing Brew reported.
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The New York Mets have swapped out their jersey patches bearing the name of New York City-based NewYork-Presbyterian after fans criticized the first version for having the colors of a rival team, CBS Sports reported.
Molly Biwer, senior vice president and chair of marketing at Rochester, Minn.-based Mayo Clinic said the health system's new campaign inspiration is drawn from the innovations and technology the system is working on, MM+M reported April 26.
Oakland, Calif.-based Kaiser Permanente said it created an entirely new entity and brand for its value-based care organization made up of health systems — with Danville, Pa.-based Geisinger set to be the first member — to give it "the freedom…
Six health systems are up for Superior Achievement in Branding Reputation and Engagement awards from PRovoke Media.
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Oakland, Calif.-based Kaiser Permanente has teamed up with the NBA's Golden State Warriors to turn the basketball franchise's former practice facility into a youth enrichment hub, KGO reported.
In her days at Procter & Gamble, marketing leader Julie Spencer Washington learned that the "consumer is the boss." In healthcare, the consumer is the patient. And at Livonia, Mich.-based Trinity Health, that patient's name is "Amelia."
The Children's Hospital of San Antonio (Texas) is changing its name to Christus Children's.
The 2023 Healthcare and IT Marketing Awards included eight health systems and a couple of EHR vendors.
Marketing and advertising has increasingly become a way for health systems to attract new patients.