Digital Marketing

Thirteen hospitals and health systems were among the 19 best-in-show winners at the 2023 Healthcare Advertising Awards.

Health systems are using generative artificial intelligence such as ChatGPT to assist in creating marketing materials, though human staffers still review the writing for accuracy.

A Kansas health system that is part of Nashville, Tenn.-based HCA Healthcare has rebranded its women's healthcare services, Wichita Business Journal reported.

Marketing leaders at health systems honored for trust and their human-centered approach told Becker's they make sure their words match their actions and tell stories from the point of view of their patients and staffers.

Fat Joe has recruited fellow rappers such as Busta Rhymes, Rick Ross and French Montana to encourage hospitals to be more transparent with their pricing, CNN reported.

It is sometimes forgotten that hospitals and health systems, just like any other businesses, must find new ways to advertise the important work they do.

Clarkston, Wash.-based Tri-State Memorial Hospital & Medical Campus is shortening its name to TriState Health, Big Country News reported May 23. 

Boston Medical Center is "rewriting healthcare" with a new ad campaign that debuted May 22, Marketing Daily reported.

Health system marketing leaders not only promote the brand but can directly affect patient care as well as hiring and retention, the marketing chief of Indianapolis-based IU Health, told Becker's.

With healthcare marketing budgets declining by 8 percent and a slowing U.S. economy, hospital and health system marketing leaders told Becker's they are carefully assessing their marketing budgets and are laser-focused on return on investments for marketing campaigns and channels.