Digital Marketing

Rockford, Ill.-based SwedishAmerican Hospital rebranded as UW Health SwedishAmerican Hospital this month, local news outlet WREX reported June 16.

Two health systems are among America's most trusted brands, according to a new report from business intelligence firm Morning Consult.

NYU Langone Health is suing Northwell Health over the shade of purple it used in its advertising campaign, stating that the New Hyde Park, N.Y.-based health system copied its "distinctive advertising and marketing campaigns."

Rob Odom, vice president and chief marketing and communications officer of Durham, N.C.-based Duke University Health System, has been named to a similar role at Corvallis-based Oregon State University.

Columbia, Md.-based Howard County General Hospital is changing its name to Johns Hopkins Howard County Medical Center. 

Valley Health System may not be a nationwide household name, but it has earned the No. 1 ranking in the sixth volume of Monigle's Humanizing Brand Experience report.

Five health systems won gold at the 2023 Digital Health Awards in early June from the Health Information Resource Center.

East Meadow, N.Y.-based Nassau Health Care Corp. is seeking a new marketing agency to help it rebrand.

Baltimore-based Johns Hopkins Outpatient Center is being renamed to honor the health system's first Black chief resident in cardiac surgery, Levi Watkins, MD.

Several health systems and hospitals across the country are searching for marketing talent.