Thought leadership and highlighting innovation are crucial to the media strategy for Sioux Falls, S.D.-based Sanford Health, helping change the perception that the upper Midwest is just "flyover country," its communications chief told Becker's.
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The National Women's Soccer League team in Louisville, Ky., is raising funds for a local hospital, OurSports Central reported.
Somerville, Mass.-based Mass General Brigham is a featured sponsor at Wimbledon, Broadcasting+Cable reported.
In the first half of 2023, hospital and health system marketing leaders encountered an "explosion of interest" in artificial intelligence while figuring out how to deploy analytics with a focus on privacy and attracting talent via marketing campaigns, according to…
Here are the 10 most-read marketing stories from Becker's during the first half of 2023.
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Newark, Del.-based ChristianaCare has earned a 2023 Gold Quill Award from the International Association of Business Communicators for its media database.
Winchester, Va.-based Valley Health is saluting its patients and staff for sticking with it through the challenges of the pandemic with a new marketing campaign, Little Black Book reported.
Paul Matsen, chief marketing and communications officer at the Cleveland Clinic, said the hardest part about being a healthcare marketer is trying to go against some of the established conventions that have become a standard within the industry, Marketing Brew…
Paul Matsen, chief marketing and communications officer at the Cleveland Clinic, said the health system's main marketing strategy is content development, writing SEO-friendly articles and investing in paid search, Marketing Brew reported June 27.
As medical schools and now health systems have withdrawn from the U.S. News & World Report rankings, hospital chief marketing officers have differing opinions on how much these recognitions matter.