Hospitals and healthcare companies are launching new campaigns in efforts to better engage with patients, but not all marketing efforts go off without a hitch.
Digital Marketing
In June, hospitals and health systems in Michigan, New York, Maryland, New Jersey and Illinois have undergone rebranding efforts.
Minot, N.D.-based Trinity Health has named a new marketing chief after its former leader retired after 28 years.
Hackensack Meridian JFK University Medical Center in Edison, N.J., has renamed a spinal cord treatment center after a college football coach donated $250,000 in honor of a former player.
Lansing, Mich.-based Sparrow Health System plans to rename its hospitals following its acquisition by Ann Arbor-based Michigan Medicine.
Advertisement
Rockford, Ill.-based SwedishAmerican Hospital rebranded as UW Health SwedishAmerican Hospital this month, local news outlet WREX reported June 16.
Two health systems are among America's most trusted brands, according to a new report from business intelligence firm Morning Consult.
NYU Langone Health is suing Northwell Health over the shade of purple it used in its advertising campaign, stating that the New Hyde Park, N.Y.-based health system copied its "distinctive advertising and marketing campaigns."
Rob Odom, vice president and chief marketing and communications officer of Durham, N.C.-based Duke University Health System, has been named to a similar role at Corvallis-based Oregon State University.
Columbia, Md.-based Howard County General Hospital is changing its name to Johns Hopkins Howard County Medical Center.