The Physicians Committee for Responsible Medicine purchased billboards critical of Augusta-based Children's Hospital of Georgia's decision to bring Chick-fil-A into the hospital's cafeteria in May, according to a report in The Augusta Chronicle.
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Thought leadership and highlighting innovation are crucial to the media strategy for Sioux Falls, S.D.-based Sanford Health, helping change the perception that the upper Midwest is just "flyover country," its communications chief told Becker's.
The National Women's Soccer League team in Louisville, Ky., is raising funds for a local hospital, OurSports Central reported.
Somerville, Mass.-based Mass General Brigham is a featured sponsor at Wimbledon, Broadcasting+Cable reported.
In the first half of 2023, hospital and health system marketing leaders encountered an "explosion of interest" in artificial intelligence while figuring out how to deploy analytics with a focus on privacy and attracting talent via marketing campaigns, according to…
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Here are the 10 most-read marketing stories from Becker's during the first half of 2023.
Newark, Del.-based ChristianaCare has earned a 2023 Gold Quill Award from the International Association of Business Communicators for its media database.
Winchester, Va.-based Valley Health is saluting its patients and staff for sticking with it through the challenges of the pandemic with a new marketing campaign, Little Black Book reported.
Paul Matsen, chief marketing and communications officer at the Cleveland Clinic, said the hardest part about being a healthcare marketer is trying to go against some of the established conventions that have become a standard within the industry, Marketing Brew…
Paul Matsen, chief marketing and communications officer at the Cleveland Clinic, said the health system's main marketing strategy is content development, writing SEO-friendly articles and investing in paid search, Marketing Brew reported June 27.