For the second year of New York City-based NYU Langone's #TheBestOutcomes campaign, the health system is looking to create short action-packed films without relying on patient testimonials, Medical Marketing and Media reported June 26.
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Philadelphia-based Penn Medicine, Dallas-based Tenet Healthcare and Danville, Pa.-based Geisinger were the big winners at the Aster Awards, which honor excellence in healthcare marketing.
Bryan, Ohio-based Community Hospitals and Wellness Centers' two hospitals and outpatient center will get a new name after reaching a definitive agreement that will make the organization an affiliate of Fort Wayne, Ind.-based Parkview Health.
St. Petersburg, Fla.-based Johns Hopkins All Children's Hospital is facing media criticism after a Netflix documentary, Take Care of Maya, shows 10-year-old Maya Kowalski being sheltered at the hospital due to allegations of child abuse that were never proved, the…
Here are the marketing leaders at U.S. News & World Report's top 10 children's hospitals for 2023-24, rankings that were unveiled June 21.
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Hospitals and healthcare companies are launching new campaigns in efforts to better engage with patients, but not all marketing efforts go off without a hitch.
In June, hospitals and health systems in Michigan, New York, Maryland, New Jersey and Illinois have undergone rebranding efforts.
Minot, N.D.-based Trinity Health has named a new marketing chief after its former leader retired after 28 years.
Hackensack Meridian JFK University Medical Center in Edison, N.J., has renamed a spinal cord treatment center after a college football coach donated $250,000 in honor of a former player.
Lansing, Mich.-based Sparrow Health System plans to rename its hospitals following its acquisition by Ann Arbor-based Michigan Medicine.