In the ad, an assembly line of physicians provide care to patients in seconds before they are pulled away to the next patient. When a physician attempts to remain with a patient for a longer period of time, red lights begin flashing and the assembly line grinds to a halt.
“We are trying to reach the consumers who need the healthcare system to be more than just a transactional episodic system,” Ellen Donahue-Dalton, chief marketing officer of VillageMD, told MM+M.
Targeting older patients with chronic illnesses who specifically benefit from a holistic approach, the campaign is meant to be sympathetic toward both physicians and patients within a “broken system,” Ms. Donahue-Dalton said in the report.
At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.
