North Carolina hospital rebrands to reflect UNC affiliation

Boone, N.C.-based Appalachian Regional Healthcare System has changed its name to UNC Health Appalachian, effective July 27, The Avery Journal Times reported Aug. 4. 

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The rebrand will be rolled out gradually, with the health system rolling out a new logo in October and digital assets and signage switching gradually, according to the publication. 

The move was made to reflect UNC Health Appalachian’s affiliation with Chapel Hill-based University of North Carolina Health, which was approved by both systems May 3, 2022.

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