Northwell aims to ‘raise communities’ in new campaign

New Hyde Park, N.Y.-based Northwell Health launched a new marketing campaign, dubbed Raising Health, that aims to showcase the health system’s advancements in clinical innovation, Medical Marketing and Media reported Aug. 21. 

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The campaign highlights Northwell’s virtual reality capabilities for complex surgery at its New York City-based Lenox Hill Hospital, its new lung transplant team and medical breakthroughs at its testing at its Feinstein Institutes for Medical Research.

The campaign also has an associated hashtag, #RaisingHealth, and a 30-second ad titled “The Solvers.” 

According to Northwell, the campaign aims to “raise communities, stand up to societal ills and raise expectations of what health can be.”

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