The “Generations of You” TV spot, which debuted during Fox‘s Pictionary, features the song Deer by Adrián Berenguer, according to the June 8 story. Its tagline is: “We care for all those who make your family, well, your family.”
It has had 31.3 million impressions, representing 2 percent of the industry, and an estimated national TV spend per airing of $95,939, the news outlet reported. About 1 percent of viewers turned off the ad before it was over, which is 9 percent fewer interruptions than average.
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