Marketing and advertising has increasingly become a way for health systems to attract new patients.
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Ramon Soto, senior vice president and chief marketing and communications officer of New Hyde Park, N.Y.-based Northwell Health, has been named to the Ad Council's board of directors.
The majority of healthcare marketers are judged by how many appointments they help book, according to a new study from data company Actium Health.
Aurora-based Children's Hospital Colorado combines innovation and emotion in a new ad campaign, telling the story of a baby "born twice," Little Black Book reported.
Oak Bluffs, Mass.-based Martha's Vineyard Hospital has finished its rebranding efforts and has installed the last signaged needed to integrate the Mass General Brigham brand into its hospital, MV Times reported April 20.
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Healthcare organizations are cutting back their advertising spending and are beginning to scrutinize their marketing practices more as hospitals and health systems around the country are facing lawsuits due to the use of tracking technology, Politico reported April 18.
UCSF Health marketing leader Sarah Sanders wants to personalize marketing to its patients but not in a way that is "impersonal" or "weird," she told Becker's.
Martha Stewart is teaming up with Medline to feature the "Martha Stewart Custom Collection," which includes bed, bath, and home safety and mobility products.
Rochester, Minn.-based Mayo Clinic is launching a new television ad campaign highlighting technology and innovations used by the system.
The reviews are in: Healthcare workers said medical drama shows have become more accurate but long standing issues, such as overstating cardiac arrest success rates, have yet to resolve.