New York City-based NYU Langone Health rolled out two film-style campaigns during the Super Bowl, Academy Awards and Grammy Awards to evoke emotions from its audience rather than showcasing a brand message, MM+M reported March 30.
Digital Marketing
Health system marketing leaders told Becker's they're balancing concerns about TikTok's data privacy and potentially deleterious mental health effects on teens with its value as a healthcare communications tool.
Donna Doleman Dickerson, vice president and chief marketing officer at University of Michigan Credit Union, has been named board chair of Livonia, Mich.-based Trinity Health's Michigan region.
Vancouver, Wash.-based PeaceHealth's new logo, of a dove in the style of a wood carving, is meant to reflect the health system's focus on whole-person wellness.
This episode features Brian Deffaa, Chief Marketing Officer at LifeBridge Health. Here, he discusses his background, how the CMO role has evolved, different ways LifeBridge is making access to their services more convenient for consumers, the importance of connectivity, and…
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In this episode we are joined by Hally Pinaud, Vice President of Product Marketing at Podium, to discuss how to build a review presence online, how often you should ask for reviews, how to measure the ROI of a review…
Hospitals and health systems across the country are facing lawsuits alleging that they have put pixel tracking technologies onto their websites and patient portals for marketing purposes, and they could be violating patient privacy laws by doing so, JDSupra reported…
The University of Wisconsin, Madison was listed as the No. 1 university for a marketing career, according to a March 28 study bookyourdata.com shared with Becker's.
When Laura Lopez took over the marketing department at Houston Methodist a decade ago, she brought a consumer focus that didn't really exist in healthcare at the time, she told Becker's.
On Nov. 30, GE's board approved the plan to spin off its healthcare business, GE Healthcare, and since then, the company has been working to establish itself as a separate entity by developing its branding, PRWeek reported March 23.