In this episode we are joined by Hally Pinaud, Vice President of Product Marketing at Podium, to discuss how to build a review presence online, how often you should ask for reviews, how to measure the ROI of a review…
Digital Marketing
Hospitals and health systems across the country are facing lawsuits alleging that they have put pixel tracking technologies onto their websites and patient portals for marketing purposes, and they could be violating patient privacy laws by doing so, JDSupra reported…
The University of Wisconsin, Madison was listed as the No. 1 university for a marketing career, according to a March 28 study bookyourdata.com shared with Becker's.
When Laura Lopez took over the marketing department at Houston Methodist a decade ago, she brought a consumer focus that didn't really exist in healthcare at the time, she told Becker's.
On Nov. 30, GE's board approved the plan to spin off its healthcare business, GE Healthcare, and since then, the company has been working to establish itself as a separate entity by developing its branding, PRWeek reported March 23.
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This episode features Shweta Ponnappa, Chief Marketing and Digital Experience Officer at Providence. Here, she discusses her extensive experience in digital marketing, her top priorities being managing the economics of marketing & talent management, what she looks for in candidates,…
With all the new digital competitors in healthcare, Kristy LoRusso, national chief marketing officer of Kaiser Permanente, told Becker's she is focusing more than ever on highlighting the Oakland, Calif.-based health system's human touch.
Marketers said they look to increase TikTok ad spending by 75 percent, MM+M reported March 17.
Gardnerville, Nev.-based Carson Valley Medical Center is rebranding as Carson Valley Health as it undergoes a $29.3 million expansion project, The Record Courier reported March 17.
Salt Lake City-based Intermountain Healthcare is using its exclusive partnership as the official health partner of the National Football League's Las Vegas Raiders to support the health and well-being of the community, The Spectrum reported March 16.