Epic, Optum + 8 health systems earn healthcare, IT marketing awards

The 2023 Healthcare and IT Marketing Awards included eight health systems and a couple of EHR vendors.

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The winners, announced in April by the Healthcare and IT Marketing Community professional group, include:

Providers

Best Use of Social Media — CareMore Health (part of Elevance Health)

Blog of the Year — Franciscan Health (Mishawaka, Ind.)

Marketing Campaign of the Year — “We’re Ready,” Hackensack Meridian Health (Edison, N.J.)

Marketer of the Year — Jeremy Rogers, executive director of digital marketing and experience at IU Health (Indianapolis)

Marketing Team of the Year — HonorHealth (Scottsdale, Ariz.)

Podcast of the Year — “The Scope,” University of Utah Health (Salt Lake City)

Trailblazer of the Year — Jackie Rice, vice president and CIO of Frederick (Md.) Health

Video of the Year — “A Man with Exceptional Abilities Cares for Patients,” Michael R. Boh Center for Child Development at Ochsner Health (New Orleans)

Website of the Year — The Well, Northwell Health (New Hyde Park, N.Y.)

Health IT companies

Best Use of Social Media — Epic

Marketing Rising Star — Raven Dyer, marketing specialist with Optum

Healthcare Event of the Year — eClinicalWorks National Conference

At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.

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