Seventy-one percent of the 52 senior-level healthcare marketers surveyed said they are evaluated on those on appointment bookings, while a third said referrals are the area where they have the most room for improvement.
Here are four more findings from the April 13 report:
1. Fifty-five percent of the healthcare marketers expect their 2023 budgets to decrease.
2. Three-quarters said outpatient volumes have increased over the past 12 months as a result of paid media campaigns (71 percent), always-on campaigns (71 percent), ad hoc campaigns promoting specific services (61 percent), online scheduling (52 percent), and increased physician capacity (32 percent).
3. The most effective tactics for booking appointments are paid media campaigns (59 percent), online scheduling (45 percent), always-on campaigns (41 percent), mobile apps (23 percent), and ad hoc campaigns (22 percent).
4. Driving appointments is a shared responsibility with medical groups (75 percent), service lines (58 percent), operations (46 percent), and strategy/innovation (25 percent).
Becker’s 3rd Annual Fall Chief Pharmacy Officer Summit is the top tier event that the people leading the future of pharmacy convene. This 3-day event is built specifically for Chief Pharmacy Officers and senior pharmacy leaders. The sessions examine the workforce, financial and clinical priorities shaping pharmacy today. Becker’s is where candid discussions flourish and new ideas thrive. Becker's 3rd Annual Fall Chief Pharmacy Officer Summit
