The name change represents the 2015 merger between SwedishAmerican and Madison, Wis.-based UW Health.
The news comes as UW Health launches a new marketing campaign focused on the theme of empathy.
“We’re excited to roll out these new names and signage that reflect our connection to a world-class academic medical center, a connection that enhances our ability to provide top-quality care right here in Rockford and northern Illinois,” Travis Andersen, CEO of UW Health in northern Illinois told WREX.
At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.
