The Federal Trade Commission recently proposed a $1.5 million settlement with GoodRx Holdings for allegedly sharing patient data to advertise on Facebook and Google, the move, the first of its kind for the organization, could spark better health data privacy…
Digital Marketing
Livonia, Mich.-based Trinity Health, has launched its first-ever brand marketing campaign, "We See All of You."
Duarte, Calif.-based City of Hope is renaming its subsidiary, Cancer Treatment Centers of America, to the City of Hope brand.
Princeton (W.V.) Community Hospital has officially rebranded as part of its integration with WVU Medicine and will move onto the Morgantown-based health system's Epic EHR, CBS affiliate 13 News reported.
Madison, Wis.-based UW Health has changed the name of its Rockford, Ill.-based clinic, Riverwest Clinic, to UW Health Marchesano Drive Clinic, Rock River Current reported Jan. 27.
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Hinge Health, a digital joint and muscle care company, named former Intel Chief Marketing Officer Deborah Conrad as the company's first chief marketing officer.
Healthcare chief marketing officers face an uncertain 2023 due to potential financial challenges but also opportunities in the form of creative partnerships and new tech trends, a new report from Deloitte found.
Ventura, Calif.-based Community Memorial Health System has rebranded as Community Memorial Healthcare.
The Healthcare Information and Management Systems Society named Christine Buck as its chief marketing officer and communications officer.
Hospitals are constantly rebranding as part of their marketing strategies.