Digital Marketing

Oakland, Calif.-based Kaiser Permanente has donated $350,000 to Lady Gaga's Born This Way Foundation to boost youth mental health awareness and resources.

Paris (Texas) Regional Medical Center will now be called Paris Regional Health. 

As hospital and health system marketing has, in effect, become digital marketing, its executives are increasingly turning to other C-suite leaders such as CIOs and chief digital officers to collaborate on campaigns.

Franklin, Tenn.-based Williamson Medical Center has rebranded as Williamson Health and adopted a new logo.

13 hospitals and health systems across Pennsylvania, Delaware and New Jersey have joined a public awareness campaign led by New Hyde Park, N.Y.-based Northwell Health centered around gun safety. 

Singer Island (Fla.) Health has rebranded as Zinnia Health as part of its launch of Zinnia Healing Singer Island, a unified brand of substance use disorder and mental health treatment facilities.

TV personality Martha Stewart is helping Pfizer promote its COVID-19 vaccine. 

Below are hospitals and health systems that have announced name changes or other rebranding efforts since Dec. 21:

New York City-based NewYork-Presbyterian's "Stay Amazing" campaign has released a one-minute ad detailing the story of a patient who suffered a stroke weeks before his wedding date, MM+M reported Jan. 12. 

Several health systems and hospitals across the country are searching for marketing talent.