Digital Marketing

Seven hospitals and health systems have announced name changes or other rebranding efforts since Nov. 20:

The VA San Diego Medical Center was renamed to honor Latina veteran Jennifer Moreno, CBS 8 reported Dec. 19. 

Atlanta-based Emory Healthcare, Baltimore-based LifeBridge Health and Pittsburgh-based UPMC were among the winners at the third-annual Healthcare Digital Marketing Awards from HMR Publications.

Memphis, Tenn.-based St. Jude's Children's Research Hospital's fifth annual Build Against Cancer livestream with YouTube video game content creator DrLupo reached its cumulative goal of $13 million raised with more than $1 million raised at this year's livestream.

New Braunfels, Texas-based Resolute Health Hospital has replaced its old signage with new ones to reflect the health system's new name and its affiliation with Baptist Health System, The Herald-Zeitung reported Dec. 15.  

Oakland, Calif.-based Highland Hospital rebranded as The Wilma Chan Highland Hospital Campus during a Dec. 15 rededication ceremony at the hospital campus.

A rural Minnesota health system is rebranding as part of its affiliation with St. Cloud, Minn.-based CentraCare.

Consumer-first content, agile marketing and digital channels are some of the trends hospital and health system chief marketing leaders will be laser focused on in 2023. 

Houston Methodist Sugar Land (Texas) Hospital is naming a pavilion after a local couple who made a generous donation to the facility.

Here are the 10 digital marketing positions that pay the most, according to the 2023 salary guide from staffing agency Mondo released Dec. 12.