3 recent digital health company rebrands

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• Intermountain wants AI to handle 30% of its 260K monthly patient calls

  Salt Lake City-based Intermountain Health’s contact center fields about 260,000 calls a month, roughly 80% to 90% of them tied…

  By: Giles Bruce

  Yesterday

• 7,000 registrants, 350 appointments: 3 health systems prove digital marketing ROI

  Health system marketers are increasingly asked to defend their budgets in the same terms as any other department: with a…

  By: Giles Bruce

  Yesterday

• Mass General Brigham's marketing team cut planning time by 40% — without an AI mandate

  When Somerville, Mass.-based Mass General Brigham first began experimenting with AI in its marketing department, the work looked like many…

  By: Giles Bruce

  Yesterday