As brands become increasingly interested in driving both social engagement and sales, they look to social media influencers to deliver their content. According to the report, 91 percent of all sponsored post engagements in 2021 resulted from content created by micro-influencers.
The report also found that 75 percent of brands planned an influencer marketing budget in 2021.
This comes as healthcare marketing and advertising are increasing their use of celebrities in their campaigns. These celebrities are being used to bring attention to their causes and to reach Black and Latino people who have faced higher barriers to accessing healthcare.
Becker’s 3rd Annual Fall Chief Pharmacy Officer Summit is the top tier event that the people leading the future of pharmacy convene. This 3-day event is built specifically for Chief Pharmacy Officers and senior pharmacy leaders. The sessions examine the workforce, financial and clinical priorities shaping pharmacy today. Becker’s is where candid discussions flourish and new ideas thrive. Becker's 3rd Annual Fall Chief Pharmacy Officer Summit
