Aurora, Colo.-based UCHealth has expanded its 15-year partnership with the U.S. Olympic & Paralympic Committee. The health system will serve as a national medical center for athletes who live and train in Colorado Springs, Colo., where an Olympic & Paralympic…
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Boston Medical Center Health System has renamed two Massachusetts hospitals that it acquired as part of Dallas-based Steward Health Care’s 2024 bankruptcy. Good Samaritan Medical Center in Brockton has been renamed Boston Medical Center-South, and St. Elizabeth’s Medical Center in…
Minneapolis-based Allina Health is working on a deal to secure naming rights to the New Ulm (Minn.) High School gymnasium, the Journal in New Ulm reported. The possible agreement would be for $115,000 over 10 years and change the name…
Elkins, W.Va.-based Davis Health System has rebranded to Vandalia Health. Charleston, W.Va.-based Vandalia acquired the three-hospital system in December 2023. Vandalia Health Davis has started rolling out new facility signs, logos, and patient and marketing materials. “Our new signage is…
Hartford (Conn.) HealthCare has released a new mini-documentary offering an unfiltered glimpse into life inside the intensive care unit. The film, Rise: Early Mobility in the Surgical Intensive Care Unit, is the seventh installment in an acclaimed series produced in…
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Ocean Beach Hospital and Medical Clinics has a new name — Ocean Beach Health. In an April 2 news release, the Ilwaco, Wash.-based public hospital district said the change “reflects a growing commitment not just to treating illness, but to…
As hospital mergers and acquisitions ramp up across the country, a wave of rebranding is following in their wake—with health systems trading in legacy names and logos for new identities. Healthcare mergers and acquisitions declined by 9% from 2023 to…
Here are hospitals and health systems appointing new chief marketing officers to their teams, as reported by Becker’s since Jan. 6: Editor’s note: This article was updated Sept. 4 with the latest executive appointments reported by Becker’s.
Tallahassee (Fla.) Memorial HealthCare is pushing back against discussions of a potential sale with digital billboards declaring the hospital is “Not For Sale,” Tallahassee Democrat reported April 3. The move follows the city of Tallahassee — which owns the health…
Honolulu-based Hawaii Health Systems Corp.’s West Hawaii Region has rebranded with new logos for its hospitals, Big Island Now reported. The new logos for the West Hawaii Region, Kohala Hospital and Kona Community Hospital represent Polynesian culture, featuring triangles that…