Below are five key marketing moves CVS has made in the past year:
- CVS launched a campaign in July 2020 called “Time for Care” to encourage Americans to seek primary care during the pandemic.
- CVS made changes to its website in February to simplify the COVID-19 vaccine registration process and address confusion many users were facing.
- CVS joined the Ad Council’s COVID-19 Vaccine Education Initiative Feb. 19 as a founding partner. The effort aims to educate the public about the importance of COVID-19 vaccines and build confidence in the vaccines to increase uptake, particularly in Black and Hispanic communities.
- A March 2 Wall Street Journal report revealed CVS and other retail pharmacy chains were using the data they collect from millions of customers who sign up for COVID-19 vaccines to better tailor their marketing efforts and promote their stores and services.
- In March, pharmacists from CVS and other retail pharmacy chains filmed public service announcements addressing common questions about COVID-19 vaccination for The Ad Council’s “It’s Up To You” campaign.
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